In 2018, a U.S. Supreme Court verdict functionally gave a green light for many states to open up legalized online sports betting. Naturally, the then-illegal online gambling spent approximately $0 in television advertising; that jumped to $10.7 million at the beginning of 2019 and is now a $154 million market in the local ad space alone and ranks 11th overall among the 1,200 product categories that Nielsen tracks on television, single-handedly accounting for 2.1 percent of all advertising dollars spent on television.
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